Saints Announce The New Shirt Sponsor
Monday, 13th May 2019 13:39
With Virgin Media moving their logo to the shirt sleeve, the new main shirt sponsor has been announced.
Saints have announced their new shirt sponsor and surprisingly enough it appears to be a Chinese company and the initials suggest that it could be part of the Lander Group connected to Gao Jisheng.
At this moment in time there is virtually no information available on who LD Sports are or what they do, there website address merely contains their name and logo and pictures of several sports stadiums presumably in China, it is though touted as the biggest sponsorship deal in the history of Saints so bigger than the £7.5 million a year with the former deal with Virgin Media.
If it from a company connected to Gao then it will perhaps suggest that our majority shareholder and therefore our de facto owner is committed to Southampton FC contrary to the beliefs of some who find it hard to accept that he is not in it for entirely righteous reasons.
Despite the fact that all player sale fees have been reinvested back in the squad he has been accused of in it only for the money.
Only Gao himself perhaps knows the truth, but certainly so far he has done nothing that would cause concern, unlike some new owners he has taken time to find out about the business and how it is run before he has started to make his own changes and that is a good sign as he appears to be a shrewd businessman rather than one of those football club owners who make big promises that they cannot possibly hope to fulfil.
So good news for Saints that the money coming into the club seems to have increased by maintaining Virgin as a club sponsor albeit on the sleeves as well as bringing in LD Sports for more money than Virgin Media were paying, hopefully some will be invested into the squad.
Saints announced the deal with the following statement
Southampton Football Club is delighted to announce a three-year agreement with LD Sports as its new front-of-shirt partner, in what represents the biggest sponsorship deal in the club’s history.
LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as Main Club Sponsor, its logo will now take pride of place on the first-team’s kits through to the end of the of the 2021/22 campaign.
Additionally, the deal will also see it displayed on the front of the Under-23s’ and Under-18s’ shirts, along with the various squads’ training wear.
As well as providing exposure for LD Sports on the front of its shirts, the partnership will also see the club help to establish and develop the company’s brand and presence in China.
The deal is representative of Southampton’s growing presence and reputation in the country, which has increased considerably following the arrival of majority shareholder Mr Gao in August 2017.
Already, Saints have embarked on a successful pre-season trip to China, spending more than two weeks there last summer, while they will visit Macau this July as part of their preparations for the new Premier League campaign.
Southampton Football Club’s Commercial Director, David Thomas, commented: “We are delighted LD Sports has chosen a partnership with Southampton Football Club as a platform to help launch their brand this summer.
“It’s an exciting challenge, and we are looking forward to using our growing credentials and awareness in China, as well as our content and digital marketing expertise, to help the brand achieve its business objectives over the next three years.”
Justin Tan, Business Development Manager at LD Sports, commented: “We are delighted to be partnering with Southampton Football Club.
“It is an exciting development for LD Sports, which will help us make a significant impact with our launch this summer and also provide us with a platform from which to grow and engage our fanbase across the world.
“We strongly believe this partnership will be a prosperous and beneficial one for both parties, and we are looking forward to the start of the 2019/20 Premier League season with Southampton.”
LD Sports will be launching its new site, www.ldsports.uk, later this summer, with full details to follow in due course.
Photo: Action Images
Please report offensive, libellous or inappropriate posts by using the links provided.
You need to login in order to post your comments
Blogs 29 bloggers
Matches of Yesteryear - Millwall v U's 14/4/99 by wessex_exile
And so here we are, at what would have been the last match of the domestic season, at home to FGR, and almost certainly still in with a shout of making the play-offs – maybe even already guaranteed by now. As I look out this morning, it’s a beautiful sunny day, and I would almost certainly already be on the first leg of a train journey to be amongst the faithful at the Jobserve Community Stadium. Given the location of our opponents, I’d probably be sharing the journey with a few hundred FGR supporters too, but they’ve always been a friendly bunch whenever I’ve met them, so I wouldn’t have been too concerned about that. Instead, we sit and wait to see how and when the season may (or may not) finish – strange times indeed…
Matches of Yesteryear - U's v Accrington Stanley 13/1/04 by wessex_exile
Happy Saturday everyone…well, less of the happy actually, with rain falling freely since yesterday afternoon. Still, good weather to be in lockdown for, takes away that feeling that you might be missing out on some quality time outside. In an open letter yesterday to all supporters of EFL clubs, chairman Rick Parry stated “…with or without spectators, delivering a successful conclusion to the 2019/20 season remains our goal to ensure the integrity of our competitions”. If that can be achieved, it appears almost certain these will be matches behind closed doors, streamed live to all supporters – which inevitably will break the long-held Saturday 3pm blackout for televised matches. We all know why that blackout was in place, but this is a difficult time, and it requires an innovative solution.
Matches of Yesteryear - Swansea v U's 7/3/06 by wessex_exile
Good afternoon everyone, I sincerely hope you’re all doing well, and hopefully not going too cabin-feverish! Today would have been a home match against Oldham Athletic, and after our surely guaranteed epic 3-2 victory at Sixfields on Good Friday, it would be just one more victory needed to guarantee a play-off place…think I might have been out in the sun a bit too much over the last few days 😊
Matches of Yesteryear - Yeovil v U's 30/9/17 by wessex_exile
Good afternoon everyone, and first and foremost I must take the opportunity to wish you all a happy, healthy and most of all chocolicious Bank Holiday Easter weekend. This morning I should have been waking up in Langenhoe with all the kids, probably slightly muzzy-headed after my cousin’s wedding yesterday, and preparing for the journey home via Sixfields to watch the U’s bolster their promotion hopes. Needless to say, first the EFL, and then the wedding had to be postponed, so here I am still in North Wilts, though what a beautiful day it is!
Matches of Yesteryear - U's v Swans 3/4/01 by wessex_exile
Good afternoon everyone, North Wilts calling. We’ve all no doubt heard (and used) variations of the expression “strange times we’re going through” during this crisis. They certainly are, and without a doubt the term crisis is apt, with deaths and positive tests seemingly rising almost exponentially at the moment. But we’ll get through this, and when we do, I firmly believe as a society we’ll be better for it. We’ll be a society better connected to our family, friends and neighbours, and more caring for those that need support. More so, we'll be a society in tune with the concept that we don’t have to burn fossil fuels to conduct business, we do have the technology available to avoid it, we’ll all be pretty adept at using it, and will all be far more comfortable with using it. It's an ill wind...
[ Vote here ]