17th June Last Day To Guarantee Season Ticket Seat Renewal
Thursday, 17th Jun 2021 09:56
Wednesday 17th June is the last day for current season ticket holders to renew their tickets and guarantee their seat choice for next season and to do so it will only be £100 deposit now followed by a plethora of payment options in July for the balance.
There is a lot of scepticism and dare I say it apathy amidst Saints supporters at present, whilst some of it is due to the European Super league fall out and issues surrounding the Premier League, a lot of it is about perception and in some cases apathy after what was a awful ending to the season.
But the fact is that Saints still finished way above the relegation zone and indeed were actually mathematically safe in hindsight by early January with the added bonus of an FA Cup semi final.
That is where perception comes in and although I see shock horror social media headlines like "worst season ever" it actually wasn't and indeed the first half of it was as good as most we have had since the premier League began.
Although it can't be denied that there were some issues that needed to be addressed, the underlying issues that led to our abysmal form in the second half of the season can be pinpointed to one main area and that is the injury list, barely a player in the side didn't suffer a spell on the sidelines at some point and some spent more time out than others.
So there are still plenty of things to be optimistic about for the coming season if expectations are realistic, for Saints it is all about maintaining our relative place in the Premier League and then hopefully as we did in 2015. 2016 and indeed 2017 overperform as West Ham have done this season.
It is easy to support a club when it is doing well, not so easy when it is not having a great time of it.
In times of adversity a football club needs its supporters to stick with it, it is easy to sit back and say I wont renew my season ticket just yet I'll sit back and see what happens, but what might happen is the club goes backwards, can't invest in new players and a cycle starts that is hard to reverse.
So for all football clubs the summer of 2021 is a time of financial crisis, a big part of their incomes have gone and that is the income from the fans, not just ticket money but the spin offs from that, shirt sales, programme sales, lower gates mean lower advertising revenue, those who glibly say that the fans don't matter to football clubs anymore, don't know football finance, the fans are who generate that income, you can't get in top dollar advertising rates if the ground is half empty, indeed you will struggle to get those companies to even advertise.
So on this day when it is the deadline for season ticket holders to renew and guarantee their seat, it is a good time to perhaps remind those who are waivering that the club does need their support, players come and go, chairman come and go but the supporters are the constant, the clubs that get through bad periods and prosper are those where the supporters support the club, not the owner of the manager or the players individually but the club.
A bad season should not be the criteria for not renewing, fans are quick to jump on the clubs back for introducing a season ticket section where it is £999 for an adult, but they also forget that two years ago they introduced a section where it is £399, that's just £21 a game.
So sometimes we come to key moments in supporting our football clubs and this is perhaps one of them, I read many reasons why Saints fans are not renewing season tickets, I can understand all of them, although I feel many are easily answered such as the above cost issue, £21 a game to watch Premier League football !!!! It costs almost that to watch a League two game these days .
So if you are one of those who waiver then consider that the club really do need your money to get them through a tough time, the £399 season ticket shows that they are looking at making football accessible to the fans and are not just greedily get as much as they can.
Indeed the club have extended the loyalty renewal price to those who were season ticket holders in 2019/20, but chose not to renew for 2020/21.
Season tickets can be renewed by paying the £100 deposit and then in July either paying the full balance or by using a no fee or credit check payment plan over 3 or 7 months.
I am quick to criticise the club, but I have to say that in terms of season ticket sales they have got it right, Premier League football is expensive and there is an argument for ticket prices being too high, but that is a football thing, not exclusive to Southampton FC.
Like it or not football is a business and indeed has always been, the richest clubs are those with the biggest support bases and therefore able to be funded by those supporters and pay bigger transfer fees.
I can understand why many have fallen out of love with professional football, that is fine, I have too, but I haven't fallen out of love with my football club, I want it to survive this crisis and prosper.
The link to renew season tickets is below
Photo: Action Images
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Letters from Wiltshire #48 by wessex_exile
“And now the end is near, and so we face the final curtain…regrets, we’ve had a few, but then again, too few to mention”. Not quite right Paul Anka, probably more than a few, but otherwise a fair assessment of where the U’s are today. It’ll be interesting to see how we perform with the relegation monkey finally off their back – I’m not expecting miracles, particularly with Tranmere needing at least a point to guarantee making the play-offs, but they’ll certainly be more nervous than we will be, so can we make that count? This will be my last blog of the season, and not yet sure what I may or may not do for next season, but suggestions are always welcome.
Letters from Wiltshire #47 by wessex_exile
Here we are, at the penultimate game of the season, and our last game in front of the cardboard U’s faithful at the JobServe. It has been a long, difficult, and definitely strange season, which frankly I’ll be glad to see the back of. That’ll we’ll be here again in August is definitely going to be something to celebrate, but I suspect we’re facing a summer of significant rebuilding both on the pitch, and possibly off it too. I won’t be the only one, but the biggest oddity for me has been being able to watch every single game – not always easy viewing, but something I’ve never done before, and probably never will again. But it doesn’t really make up for not being there in person, the long train journey away-days, meeting fellow U’s and other supporters, and of course sharing a beer or three. Fingers-crossed we can return to the terraces in 2021/22.
Letters from Wiltshire #46 by wessex_exile
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Letters from Wiltshire #45 by wessex_exile
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Letters from Wiltshire #44 by wessex_exile
So here we are, as the nation mourns the passing of His Royal Highness, Duke of Edinburgh, the U’s face the first of two season-defining moments, with our late kick-off match at home to Walsall. Before then, no doubt many will have been focused on events elsewhere, not least the early kick-offs for Grimsby (at home to promotion-chasing Bolton Wanderers), and particularly Essex rivals Southend United, who faced a tricky visit to Exeter City – still very much in the hunt for at least a play-off spot. As I finalise this blog, I know that Grimsby have beaten Bolton 2-1, and Southend earned a credible 0-0 draw in the West Country. More to the point, the U’s will know this too. Whilst I can’t help but feel that will ought to be to our advantage, it surely must also put additional pressure on a squad whose confidence is paper-thin. We must hope that Hayden Mullins, assisted by Paul Tisdale, get their heads right, and send the lads out this evening fired up with self-belief.
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