Southampton FC Launch The Halo Effect
Monday, 25th Jan 2021 09:25
Saints have today announced what they are calling their "Sustainable Strategy" a commitment to ensuring a sustainable future for the club, the fans and the community that surrounds it. Find out just what it means here.
Southampton Football Club seems to have turned full circle in the last 7 years since then CEO/Chairman, but not owner Nicola Cortese was wrested from power at St Mary's.
Back then most fans saw only the veneer, on the pitch under Mauricio Pochettino everything appeared fine, but off it was a club in chaos, with little income generated from sponsorship, marketing and advertising etc, it was a club being run on sand with senior executives coming and going in quick succession being unable to work in a totalitarian atmosphere and most of the staff scared to walk down the corridors of St Mary's in case they bumped into Cortese who had become more Roman Emperor than Chief Executive.
Even Katharina Liebherr hadn't a clue what was really going on in the club she now owned, she had two choices, the first was to walk away and let the club go into decline or do something about the situation, luckily for us she chose to do the latter, of course Markus Liebherr is seen as the man who saved the club back in 1979, but make no mistake Katharina Liebherr saved it a second time by deciding to complete the work her Father had started.
Since then the club has been more stable and has achieved relative success in the Premier League, seeing Cup Finals, semi finals and a couple of Europa League campaigns.
For some that has not been enough, but when you consider that we are now the 8th longest serving club in the Premier League in terms of consecutive years in the division amazing since this is only our 9th season back, it shows how far we have come.
Since 2014 the club has been restructured behind the scenes and then restructured again after the arrival of Gao as majority shareholder and de facto owner, the worsening trade relations between China and the Western World has meant that he has been unable to get money out of China and achieve some of the plans that he had for the club when he arrived, but if Gao left tomorrow, he should be thanked for keeping some stability in the club, perhaps he did not turn out to be the owner many fans hoped for, but so far he has done us no wrong.
Southampton Football Club are now a multi million pound company, when you reach that level it is not easy to keep everyone happy and there have been casualties along the way as the Leadership Gau put in place with Martin Semmens running the club have not been faultless, at times they have struggled to grasp what a football club is and means to the fans and they have made mistakes, but I have to say that in over 30 years of dealing with the club since The Ugly Inside "gave the fans a voice" as our slogan said back in 1988, the current executives may not be perfect, but they are trying and they do appreciate that it is the supporters that keep a club alive and without them it is nothing.
Will they get it right ? I don't know, but they do at least listen and learn some of the time and I don't think I have ever been able to say that about those who have wielded power at Saints in the past 30 years or so.
They therefore have moved forward from the days of Cortese where we had no real income aside from the Premier League prize money and TV money, to a club that is building foundations.
Today they have launched a strategy called The Halo Effect, here are the key points from it tell us what you think in the comments section below, because believe me, the club are watching and listening.
Here is the club's official press release below.
Southampton Football Club today launches its sustainability strategy, The Halo Effect, a commitment to ensuring a sustainable future for our club, our fans and our community.
The Halo Effect has a dual meaning, inspired by our crest and the club's heritage, whilst also signalling the combined positive impact we hope our numerous initiatives will have on our people and community.
WE RUN A GOOD BUSINESS
We always play the right way, on and off the pitch, treating everyone the way we would wish to be treated ourselves.
We are committed to running a club that prioritises safety, ethics, equality, and diversity. We believe in good governance so that we comply with the regulations that apply to us.
Sustainability isn’t just about the environment, it’s about our people and partners too. That’s why we’ve put in place initiatives like The Positive Impact Pledge, helping small businesses and entrepreneurs to fulfil their potential with a tax-free grant of £20,000.
To find out more about how we’re working to create a club that helps our employees and partners achieve more, read on.
WE PROTECT OUR PLANET
Now more than ever, our future depends on the sustainable work we do today.
Click through to find out more about all of the positive changes we’re making to become more environmentally sustainable.
WE ARE A GOOD CITIZEN
Working alongside Saints Foundation, we aim to be recognised as a key partner in fuelling the sustained success and health of the city and its residents.
This commitment to making a positive impact in people’s lives has already been in action since the launch of the award-winning outreach and engagement initiative, Saints As One, as a response to the COVID-19 pandemic back in March 2020.
Find out more about the positive impact the club making in the local community
WE GIVE OUR FANS A VOICE
Our fans are at the heart of everything we do and we’re working hard to achieve positive fan sentiment from over 80% of our supporter base.
As well as giving our supporters an opportunity to speak directly to key figures within the club through our long-running Saints Voice panel meetings and Fan Forums, we’re also launching the Saints Supporter Charter to ensure that our fans come first in everything we do.
This is the official Press Release, although the images used are from the Ugly Inside's own stock, if you want to find out more visit the Club's Official website and go to the page explaining it in more detail using the link below
Photo: Action Images
Please report offensive, libellous or inappropriate posts by using the links provided.
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Letters from Wiltshire #37 by wessex_exile
On Tuesday night, long-suffering U’s fans, and after such a long wait, finally saw something truly remarkable. Yes, on that fog-bound night we witnessed not one but two miracles – Trevor Kettle making two catastrophically poor game-changing decisions, listening to arguments against those decisions, admitting he had been wrong, and reversing them. Oh my days, as I live and breathe, if I’m ever blessed with grandchildren in years to come, will they believe doddery old me when I tell them what happened that night? Oh, and the U’s finally threw the monkey off their back and won a game…
Letters from Wiltshire #36 by wessex_exile
So, Wayne Brown isn’t yet the Messiah it would seem, but nor necessarily is he a very naughty boy either. In a tricky fixture at Forest Green Rovers on Saturday evening, what I saw started as encouraging – the U’s out of the blocks fast, showing pace, urgency, passion even – but sadly lacking in actual quality on the ball. By comparison, FGR had plenty of that, and very quickly gained total dominance across all areas of the pitch, and sliced through us for two goals in quick succession with alarming ease. It probably would have been more of the same in the second half, but for the red card. It looked fair enough at the time, but following an appeal it has now been rescinded. However, even with just ten men and happily sacrificing possession, we still had nothing to open them up, and still conceded a third from the simplest of free kicks. Worrying signs for Wayne, and lots of work to do, so let’s see how things may have improved tonight…
Letters from Wiltshire #35 by wessex_exile
As many were predicting, time finally ran out for Steve Ball mid-week, after the U’s lost 2-1 at home to Exeter City. Although a considerable improvement in score-line compared to the 6-1 thrashing they handed out at St James Park earlier in the season, apart from the first 10-15 minutes and very brief glimpses throughout the remainder of the game, it was a poor performance, leaving Robbie Cowling with no choice. After a brief interlude, Robbie named Wayne Brown as our new Interim Head Coach (that’s caretaker as far as I’m concerned), and after an even briefer interlude, Robbie and Wayne in a joint statement put to rest any lingering concerns about Wayne’s attitude to race. If Wayne can show the same sort of leadership on the training ground and in the dressing room as he used to show for the U’s on the pitch, I am certain he’s going to do very well in the job.
Letters from Wiltshire #34 by wessex_exile
I won’t dwell on Robbie’s latest message to the supporters – we’ve all read it, and we’ve all probably drawn our own conclusions about what it doesn’t say as much as what it does. To me, bottom line, I suspect the clock is now ticking for Steve Ball (at least), turn around this terrible form pretty damn quick, or start clearing out your locker. Regardless of personal opinions on any of the individuals concerned, I would like to think none of us actually wants to see people made redundant in the current climate. But, these are difficult times that require tough decisions. If Steve Ball is up to the job and can turn this around, I’ll be more than happy to support him. If he’s not, he has to go before irreparable harm is done…and we all know what that will look like, we’ve been there before…
Letters from Wiltshire #33 by wessex_exile
Today we face a trip to Crawley, not usually a venue that bears fruit for the U’s it has to be said. In nine visits we’ve only won once in the league, and once in the League Cup. Of course, we’ll all remember that League Cup victory, indeed many of us were probably there to see us progress through to 5th round and the dream fixture against Manchester United at Old Trafford. All of our goal-scorers that night, Luke’s Norris and Gambin, and Cohen Bramall (okay, technically an O.G.), are no longer with us, so let’s hope at the very least that recent departee and subsequent returnee Frank Nouble can bag another like his late equaliser against Mansfield. Steve Ball commented during the week about how tight the league is at the moment, and he’s right that a couple of back to back victories would see us move significantly up the table away from danger – but we’ve got to win them first Steve – something we’ve failed to do since our 1-0 victory at Scunthorpe on December 8th.
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